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Transavia Airline / ebay: Bye-bye

Advertising Agency: Les Gaulois, Puteaux, France
Creative Directors: Gilbert Scher, Marco Venturelli, Luca Cinquepalmi
Art Director: Marie Donnedieu
Copywriter: Ouriel Ferencz

'Feel Flavour - A Sonic Poster'

Herb & Spice brand Schwartz is all about flavour. But how do you dramatise flavour when flavour is invisible and silent?

Simple: make it possible for people to see, hear and feel it. Print Tech collective, Novalia and ad agency Grey London have collaborated on an interactive poster that uses innovative ‘touch sensitive’ inks to turn the surface area of the paper into an interactive interface.

Illustrator Billie Jean was invited to create a visual articulation of what taste might look like. Each herb and spice depicted in the artwork was then assigned a musical chord matching its flavour characteristic. For example, cumin became E flat major, chilli was ascribed A flat major and fennel was characterised by a higher pitched F minor. The image was then back-printed with an innovative conductive ink, effectively giving the poster capacitive touch technology. When paired with a mobile device via Bluetooth, the poster becomes an interactive musical instrument.

The poster was created as part of a Schwartz promotion designed to target the retail trade.

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Wake up with McDonalds

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Coca Cola ‘2nd Lives’, by introducing a line of innovative caps intend to transform used bottles into fun and useful objects and encourage consumers to reuse and re-purpose plastic. A selection of these caps will be available in Vietnam later. We strongly advise consumers to remove the Coke label from the bottle before using the innovative caps to avoid confusion with any liquids that are not meant to be ingested. Please always reuse plastic for proper purposes only.

Creative ads that makes you think twice.

OBJECTIVE
Only the fastest 4G LTE mobile Internet won’t keep you waiting. And this was the message we had to bring home to our subscribers.


IDEA
We got the hottest girls in Russian show business/the most popular Instagram bloggers: Victoria Bonya, Alena Vodonaeva and Anna Sedokova to upload the most staggering pictures with the following hash tags: #sexy #oiled #myself #six #hot #naked #pumpedup #guys #red #latex #ass #withanimals #cat #bear #horse #crazy #positions #wow #amazing #ohmygod.  Here it is. Yup, it’s just a photo, not connection problems, as you may have thought. The visitors were at a loss, and the number of comments grew further and further. But two hours later our beauties uploaded a video reveal containing the MTS 4G ad. And they apologized for creating too much “expectation” among their subscribers.


RESULTS
- The campaign attracted the attention of 1.6 million curious visitors.
- And when the other users started to upload tease picture on their accounts, the number of people involved grew to 3 million.
- This has been the quickest advertising campaign for the fastest mobile 4G Internet from MTS

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Brilliant campaign of WWF #selfie

ChargeKey is a portable lightning cable the shape of a house-key. It’s designed to fit onto your keychain just like a house-key, so you’ll always have an iPhone cable on you. Use ChargeKey to charge/sync your iPhone from any USB port.

Since 1955, Loes Veenstra knitted over 500 sweaters and stored them in her home on the 2nd Carnissestraat in Rotterdam. The sweaters have never been worn.

The sweaters are all presented in a book called “Het Verzameld Breiwerk van Loes Veenstra uit de 2e Carnissestraat” designed by Christien Meindertsma, published by Stichting Kunstimplantaat.
To order the book: dnacharlois.nl

Original song: “Happy together” by The Turtles